PROMOTIONS POLICY - CRM PROGRAM

Yves Rocher Colombia - (Yves Rocher Club)

1. Purpose

This policy aims to establish the terms and conditions applicable to the promotional benefits granted to customers and prospects within the framework of the relationship and loyalty program managed through Yves Rocher Colombia's CRM.

2. Scope

This policy applies to all benefits, discounts, incentives, and gifts granted through communications sent via channels such as email, text messages (SMS), or other means defined by the brand.

3. Types of benefits

The benefits offered within the CRM program may include:

Percentage discounts on the purchase value

Gifts with purchase subject to a minimum amount

Additional discounts on current promotions

4. Benefits by campaign type

4.1 Welcome – Leads

Aimed at prospects who have not yet made their first purchase.

Benefit: 5% discount on the first purchase

Conditions:

Applies only to products without a prior discount

Valid for one (1) use per customer


4.2 Welcome – Customers

Aimed at customers who have made their first purchase.

a. Immediate incentive

Benefit: 25% discount on the purchase

b. Repurchase incentive (second purchase)

Benefit: Gift with purchase subject to a minimum amount

Conditions:

Applies only to the second purchase

Subject to inventory availability


4.3 Birthday

Aimed at customers during their birthday month.

Benefit: 30% discount on the purchase

Conditions:

Valid for a limited time within the period defined by the brand

Single use per customer

4.4 One Shot Campaigns (Private Offers)

Aimed at specific customer segments.

Benefit: Approximate additional 10% discount on current public promotions

Conditions:

Applies only to products on promotion

Not cumulative with other benefits or promotional codes, unless expressly indicated

5. General conditions

Benefits are personal and non-transferable

Each benefit may be redeemed only once per customer, unless otherwise indicated

Not exchangeable for cash or other benefits

Not cumulative with each other, except in cases expressly defined by the brand

Gifts with purchase are subject to inventory availability

Benefits may be limited to specific channels (physical stores and/or e-commerce) as indicated in each communication


6. Validity

The validity of each benefit will be communicated in the corresponding promotional material. If not expressly indicated, Yves Rocher Colombia may define it according to the nature of the campaign.

7. Modifications

Yves Rocher Colombia reserves the right to modify, suspend, or cancel at any time the benefits, conditions, or validity periods described herein, without prior notice, in compliance with applicable regulations.

8. Acceptance

The redemption of any benefit implies full acceptance of this policy and the terms and conditions applicable to each promotion.