Wrinkles are a natural part of skin aging, and no cream erases them. What you can control is keeping your skin looking hydrated, luminous, and firm for longer, and slowing down what accelerates them. The most important habit isn't an expensive product: it's daily sunscreen.
What are wrinkles and how to recognize them?
Beneath the surface, in the dermis, there is a network of collagen and elastin that supports the skin and restores its shape. Over the years, less is produced, and what is there becomes disorganized. The skin becomes thinner, retains less water, and folds appear. There are three types:
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Dehydration lines: fine and superficial; they improve when the skin regains water.
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Expression lines: on the forehead, between the eyebrows, and around the eyes, marked by the gestures we repeat.
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Deep wrinkles: more profound, along with a loss of firmness in the facial contour.
Why do they appear?
General causes
- The passage of time and hormonal changes, for example, during menopause.
- Genetics.
- The sun. UV radiation degrades collagen and is one of the main causes of premature skin aging; dermatologists call it photoaging.
Lifestyle and climate in Colombia
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Sun at high altitudes. Due to the altitude in Bogotá, the midday sun frequently reaches the "very high" or "extreme" category on the UV index, even on cool days. In cold climates, you don't feel the sun, but it is active.
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Lack of sunscreen. Among those who have taken our online diagnostic, nearly half say they do not use sunscreen daily. Starting today is beneficial at any age.
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Dry cold and air conditioning, which dehydrate and make fine lines more visible.
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Smoking, lack of sleep, and stress, which are also noticeable on the skin.
Your anti-aging routine, step by step
The order goes from lightest to densest: first what needs to penetrate, then what seals.
Morning
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Cleanse gently.
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Anti-wrinkle serum over the entire face, pressing with your fingertips.
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Eye contour with a gentle massage.
- Day cream.
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SPF 50+ sunscreen, always last.
Night
- Remove makeup and cleanse.
- Anti-wrinkle serum.
- Eye contour.
- Night cream, more nourishing, on face and neck.
If you are just starting, you don't need everything at once. Sunscreen, a good moisturizer, and a serum are a solid foundation; the rest can be added later.
Products we recommend
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Anti-Aging Sunscreen SPF50+ 40mL: SPF 50+ against UVA and UVB rays, with a fluid, non-sticky formula that protects against signs of aging caused by the sun.
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Smoothing Anti-Wrinkle Lifting Serum 30 mL: serum with ice plant (living stone), botanical collagen, and naturally derived hyaluronic acid; morning and night before cream.
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Anti-Wrinkle Smoothing Day Cream 50 mL: day cream that plumps and hydrates, for all skin types.
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Anti-Wrinkle Eye Contour 14 mL: for wrinkles and puffiness in the eye area, morning and night.
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Beneficial Anti-Wrinkle Day Cream 50 mL: if you prefer a melting, nourishing texture, a day cream with rose oil.
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Anti-Wrinkle Night Cream 50 mL: its nighttime partner, from the Riche Crème line, with a rich texture.
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Intensive Anti-Wrinkle Plumping Day/Night Treatment: intensive day and night cream for deep wrinkles, for the face, neck, and décolleté.
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Anti-wrinkle night facial ritual: kit with the smoothing serum, purifying cleansing gel, and the Lift Pro-Collagène anti-wrinkle night cream.
When to consult a dermatologist
Make an appointment if you notice sudden changes in your skin, new spots that change, or lesions that do not heal. Also, if you want to know about procedures that go beyond at-home care, or if a product irritates you persistently.
Frequently Asked Questions
At what age should I start using anti-wrinkle products?
There is no exact age. Sunscreen and hydration are always useful; anti-aging products are added when the first lines appear.
What is more important, the serum or the cream?
They do different things. The serum is more concentrated and lighter, which is why it goes first; the cream hydrates and forms a film that retains water. Neither replaces sunscreen.
Do I need a different cream for day and night?
It is helpful. The day cream is usually lighter and goes under sunscreen; the night cream, which is more nourishing, works while the skin is not exposed.
Is eye contour cream necessary?
The skin around the eyes is thinner and usually shows lines first. A product formulated for that area is better tolerated than your facial cream.
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